An example of capturing emotional, in-the-moment storytelling. In this video, I stay on the bench instead of the game — focusing on the exact moment it sinks in for the UCLA Bruins women's basketball that they’re about to win a national championship.
By prioritizing reaction over action, the piece highlights raw, unfiltered emotion in the final seconds through players like Lauren Betts, Gabriela Jaquez, Kiki Rice, and Gianna Kneepkens.
The video reached over 1.2M on Instagram alone.
An example of how I incorporate trending formats into March Madness coverage. In this video, I use a seamless scrolling transition to guide viewers through the Women’s Final Four locker room reveals — combining photography and short-form editing to create a smooth, immersive walkthrough.
I shot this on the court with the championship trophy as the focal point, using it as an anchor to connect each scene and bring a behind-the-scenes moment to life in a more dynamic way.
The video reached 62.7K views on Instagram alone.
An example of capturing lighter, personality-driven moments during March Madness coverage. In this video, I focus on Raven Johnson and Dawn Staley from South Carolina Gamecocks women's basketball during Super Saturday practice — highlighting their energy, chemistry, and the more human side of the tournament atmosphere.
Instead of a structured moment, I leaned into the candid interaction as they joked, danced, and interacted in front of a public practice setting.
The video reached over 1.6M on Instagram alone.
An example of why I keep my eyes on everything happening in the environment — not just the game itself. This video captures Diana Taurasi in the crowd during the Final Four reacting to Azzi Fudd’s three-pointer for UConn Huskies women's basketball, along with the immediate reaction from the surrounding arena.
Instead of focusing solely on the on-court action, I prioritized the full atmosphere — the crowd eruption, sideline reactions, and spontaneous emotion that made the moment feel bigger than just the play.
The video reached 388K views on Instagram alone.
An example of how I use archival footage to build anticipation and hype for March Madness coverage. I edited together team arrivals, game highlights, behind-the-scenes moments, and championship celebrations from the previous year’s Final Four and National Championship to kick off the new tournament on social platforms.
The goal was to create a fast-paced, emotional recap that sets the tone for the start of March.
An example of real-time social coverage during regular-season Top 25 matchups. I used broadcast footage from a live game and added on-screen text reacting to the announcer’s comment about a “baseball pass” — framing it as a “baseball or basketball pass 👀” to spark conversation and engagement.
This type of content was used during live coverage for NCAA Division I Women’s Basketball when no onsite creators were available, relying on broadcast storytelling and quick-turn edits across platforms for March Madness WBB channels.
The post generated 8.5M+ views on TikTok, reflecting strong audience engagement with reactive, conversation-driven content.
