Short-Form Video Content

During my internship with UConn Athletics, I captured and edited short-form video content for TikTok, Instagram Reels, and other social platforms. This included athlete interviews, fan/student content, promotional videos, game highlights, and trend-driven clips. All videos were created to engage fans and showcase UConn Athletics events.

As the on-site Social Media As the on-site Social Media Content Liaison for NCAA Women’s March Madness (all first two rounds, 2025, in Storrs, CT), I captured high-quality short-form video content for the NCAA social media team. My responsibilities included using a provided shot list and my own creative judgment to quickly capture athlete highlights, fan reactions, event energy, and spontaneous moments. I labeled, organized, and sent all videos through Slack for immediate use by their staff.

As Public Relations Chair and Social Media Manager for the University of Connecticut Dance Company, I managed all social platforms to create fresh, engaging, and visually appealing content that doubled our follower count. I produced short-form videos, trend-based TikToks, behind-the-scenes features, show recaps, and dancer-focused content — all designed to highlight performance, personality, and the energy of UDC for our online audience.

As Chief Marketing Officer for UCTV, I directed the organization’s social media and website, creating visually engaging, trend-driven content while leading the marketing team. My work spans DIML videos, TikTok trends, monthly and event recaps, promo campaigns, and creative content — all designed to showcase UCTV’s creativity, energy, and community online