Scroll down to see examples from each section — Annual Film Festival Campaign, Merch + Branding, Social Media Marketing & Campaigns, Content Creation, and Website Design — highlighting the full range of my work at UCTV.
Explore my full UCTV portfolio on Gondola — a complete collection of social media content, graphics, campaigns, event photography, merch designs, and videos showcasing the work I created and led during my time as Chief Marketing Officer.
UCTV Annual Film Festival Event + Campaign
From an idea I had in 2024 to a full-blown tradition, I led the planning and execution of UCTV’s Film Festival (2024 & 2025). I managed the entire process — reviewing submissions, coordinating the screening schedule, selecting judges, designing marketing materials, capturing day-of photos, and producing personalized awards and goodie bags for participants. Each festival celebrated standout projects across Documentary, Narrative, and Animation, culminating in an awards ceremony and mixer that brought the UCTV community together. This project reflects my ability to combine creative vision, strategic planning, and hands-on execution to produce a high-impact, campus-wide event.
Captured behind-the-scenes moments from the Film Festival events, showcasing setup, audience engagement, and branded displays.
Designed promotional flyers for the Film Festival to encourage submissions and attendance, blending creativity and strategic messaging.
Designed promotional flyers for the Film Festival to encourage submissions and attendance, blending creativity and strategic messaging.
Produced social media posts to complement the Film Festival campaign, increasing engagement and driving submissions and event attendance.
The Day of Film Festival brochure to guide attendees through screenings, ensuring a professional and engaging experience for all participants.
Created personalized awards and giveaways to celebrate achievements and engage the UCTV community., personalized goodie bags, UCTV merch-filled totes, and budgeted/purchased grand prizes for participants and winners, celebrating creativity and honoring standout student filmmakers.
Merchandise + Branding
Designed and managed UCTV’s merchandise and branded materials to strengthen the organization’s identity, engage students, and create a cohesive presence on campus. This included apparel, promotional items, event displays, and custom designs for Film Festival awards and giveaways.
Designed UCTV merchandise, including apparel / promotional items as well as stoles for graduating seniors, to create a recognizable and appealing brand for students and event attendees.
Coordinated event setups and displays, showcasing UCTV’s brand professionally and engagingly during campus events, including our semester involvement fairs and banquets.
Social Media Marketing + Campaigns
I managed UCTV’s social platforms with a mix of event promos, holiday content, trending posts, and community highlights—keeping followers engaged, building brand identity, and showcasing our members’ creativity.
Introduced the 2024–2025 Executive Board with branded social content to highlight leadership and build recognition across campus.
Designed informational graphics for UCTV’s office hours, making leadership more accessible and encouraging student involvement.
Created timely story graphics to promote campus events, like the Student Union Trick-or-Treat and Homecoming Cart decorating, keeping members engaged, informed, and excited to participate.
Posted themed holiday graphics, like this Valentine’s Day candy-gram style design, to keep UCTV’s content fun, timely, and on-trend.
Celebrated International Women’s Day with a collage highlighting UCTV’s female members, showcasing their creativity, leadership, and contributions to the organization.
Covered community traditions like the Pearlman Cup—UCTV’s annual flag football game against the student newspaper—through recap posts that highlighted student culture and rivalry.
Created viral meme adaptations tied to trending moments (Kendrick Lamar and Taylor Swift at the Super Bowl, Beyoncé at the Grammys) to keep UCTV’s social content relevant, entertaining, and highly shareable.
Photo by me! Find in photography section! @snevstudios
Designed celebratory posts to honor graduating seniors, including this collage featuring members in the custom UCTV stoles I created.
Content Creation
Created original content for UCTV, including photography, short-form videos, animations, and graphics—bringing events, members, and projects to life while keeping the brand consistent and engaging.
Click to explore the full UCTV Short Form Video Collection, including my work on short-form videos, student and fan features, event recaps, and creative storytelling across social platforms.
At many UCTV events, I was our photographer, capturing moments like these from UCTV’s end-of-year banquet, including event setups, member interactions, and behind-the-scenes details, highlighting both atmosphere and community.
Produced short-form TikToks highlighting UCTV content, creatively using trending sounds to engage our social audience, showcase the organization’s personality, and get members to join.
Designed monthly recaps showcasing UCTV's 6 departments' events, productions, and achievements for each month.
Website Design + Digital Assets
Designed and managed the UCTV website on Squarespace, creating a clean, organized, and visually engaging platform to showcase events, highlight leadership, and make content easily accessible for members and visitors.
Walkthrough of the UCTV website I designed and managed, highlighting the homepage layout, navigation, about each department, and public resources, such as executive board office hours, contact information, and weekly board meeting minutes, to create an engaging and informative experience for members and visitors.
Designed the ‘Meet the Executive Board’ page, including bios, photos, and custom layout to showcase leadership and make information easily accessible.
Built the UCTV Film Festival page, including a custom submission button linking to FilmFreeway, to streamline entries and provide clear information for filmmakers.
