Created trend-based TikToks and Reels to keep UConn Athletics content fresh and shareable. This example features the mascot doing a dance trend I directed, which reached over 390.3K views and got fans ~grooving~ during the championship game online.
Part of the short-form series ‘Interns Trying Sports,’ where we tried basketball, lacrosse, and more — sometimes with athletes showing us the ropes — to create playful, engaging content for UConn Athletics social channels.
Part of an ongoing fan and student interview series, a core part of my role involved creating questions and engaging students and fans at football tailgates, basketball pregame and timeout moments, and other events and games. This example highlights the ‘Natty Count’ during the championship watch party, showcasing the energy and excitement that make UConn game days unforgettable.
Edited short-form highlight reels and recap videos across multiple sports, including this 2024 year-end recap trend celebrating key moments and victories — keeping fans engaged and highlighting the excitement of UConn Athletics events.
Part of a series of Day-in-My-Life and student-perspective videos featuring different people across multiple sports. This example was one of the first I created, using voiceover narration and POV storytelling to capture the energy, behind-the-scenes moments, and excitement of UConn Athletics games!
Produced short-form athlete interviews like ‘Question of the Week’ with UConn Field Hockey, spotlighting player personalities and connecting teams with fans in a fun, approachable way.