Developed trend-based TikToks and Reels to bring UDC content into the social media spotlight, keeping the company visible, current, and relatable to followers while showing our dancers' personalities.
Created and launched the ‘Mic’d Up’ series, giving a behind-the-scenes look at dancers during rehearsals, highlighting personalities, humor, and camaraderie within the company.
Produced videos showcasing individual dancers’ personalities, style, and creativity, giving followers a glimpse behind the scenes and strengthening engagement with the company’s audience. This example reached 13K views on Instagram.
Created semester recap videos for end-of-year showcases, as well as showcase highlight clips for socials, including the 2024 year-end recap. These combined my own photos and videos with media submitted by company members, highlighting performances, rehearsals, and behind-the-scenes moments while celebrating UDC’s artistry and energy.
Produced weekly CoTime Combo videos showcasing the full company performing choreographed combinations. These highlight the dancers’ skill, energy, and company environment while engaging our social media audience with polished performance content.
